AI Visibility Monitoring Tools
AI visibility monitoring tools answer one question: when someone asks ChatGPT, Perplexity, Gemini or Google's AI Overviews about your market, does your brand appear in the answer — and how is it described? These platforms track prompts at scale, record which brands and sources the AI engines cite, and turn that into share-of-voice metrics you can act on.
The category is young but crowded: venture-backed platforms, indie tools and SEO suites adding AI tracking modules all compete here. Pricing ranges from free checkers to enterprise contracts. The listings below are hand-verified — we link the live product, summarize what it actually does, and only show pricing the vendor publishes.
20 hand-verified listings · updated July 2026
Quick comparison
| Tool | Pricing | Free offer | Engines | Best for |
|---|---|---|---|---|
| Ahrefs Brand Radar | From $398/mo | — | 7 | teams already inside the Ahrefs ecosystem |
| AthenaHQ | Free tier | ✓ | 8 | marketing teams and enterprises |
| Bluefish AI | Custom | — | — | Fortune 500 and enterprise brands |
| Brandlight | Custom | — | — | Fortune 500 and global enterprises |
| Evertune | Paid | — | 9 | mid-market brands and enterprises |
| Gauge | From $599/mo | ✓ | 7 | Challenger and leading brands |
| Goodie AI | Freemium | ✓ | 8 | marketing teams and enterprises |
| Knowatoa | From $59/mo | — | 5 | Small teams getting bearings in AI search |
| LLMrefs | From $79/mo | ✓ | 11 | Marketing teams transitioning to AI search |
| Mentionova | Paid | ✓ | 6 | Brands and agencies tracking AI visibility |
| Otterly.AI | From $29/mo | ✓ | 7 | marketing teams and SMEs |
| Peec AI | Paid | — | 7 | SEO teams and marketing agencies |
| Profound | From $99/mo | — | 9 | enterprise brands and marketing teams |
| Rankscale | Paid | — | 10 | brands and agencies |
| Scrunch AI | Paid | ✓ | 9 | brands and agencies |
| SE Ranking AI Search Toolkit | Paid | ✓ | 5 | teams already using SE Ranking for SEO |
| Trakkr | From $100/mo | — | 5 | Brands optimizing AI search presence |
| Waikay | From $24.95/mo | ✓ | 4 | Brand managers and agencies monitoring AI |
| xFunnel | Freemium | — | 4 | Improving conversion across answer engines |
| ZipTie | From $69/mo | ✓ | 3 | SEO teams tracking AI Overviews |
Pricing and free offers as published by the vendors, last checked July 2026.
Ahrefs Brand Radar
Ahrefs' AI-visibility module, backed by 421M+ indexed monthly prompts across AI engines plus YouTube, TikTok and Reddit.
AthenaHQ
Tracks brand mentions and citations across nine AI systems, with an AI copilot that turns the data into insights.
Bluefish AI
Enterprise platform for Fortune-500 brands covering AI search and agentic commerce — monitoring, optimization, measurement.
Brandlight
Enterprise AI-visibility platform adding sentiment, bot-crawl health and publisher-influence intelligence to mention tracking.
Evertune
Enterprise brand-visibility platform sampling prompts at large scale across 11 AI models, from ChatGPT to Meta AI.
Gauge
Combines daily prompt tracking across seven AI engines with a content engine that acts on the gaps it finds.
Goodie AI
AEO platform monitoring brand mentions and sentiment across 11+ models, including commerce engines like Amazon Rufus.
Knowatoa
Share-of-voice and citation tracking across seven AI engines, delivered as digestible weekly reports.
LLMrefs
Keyword-style prompt tracking with citations and competitor visibility across nine AI engines, geo-targeted in 50+ countries.
Mentionova
Monitors six AI engines — including Reddit as a citation source — with daily briefings and share-of-voice metrics.
Otterly.AI
Monitors brand and link visibility in ChatGPT, AI Overviews, Perplexity and Copilot — more engines available as add-ons.
Peec AI
AI-search analytics built for marketing teams: brand visibility, competitor benchmarks and share of voice across six AI engines.
Profound
Answer-engine-optimization platform tracking brand visibility across AI engines, from ChatGPT and Perplexity to Grok and DeepSeek.
Rankscale
Credit-based tracker covering 17+ engines and 240+ regions: AI rank tracking, sentiment, citations and page audits.
Scrunch AI
Tracks prompt-level brand presence across five AI engines, with AI-bot traffic and citation analysis on top.
SE Ranking AI Search Toolkit
AI-visibility add-on inside the SE Ranking suite: mentions, citation links and competitors, with API and MCP access.
Trakkr
Mention and citation tracking across eight AI models, built for both brands and agencies.
Waikay
"What AI Knows About You": tracks four engines, flags hallucinations about your brand and turns findings into action plans.
xFunnel
Measures AI visibility along the buying journey — how brands appear at each funnel stage across seven AI engines.
ZipTie
AI-search visibility tracker for AI Overviews, ChatGPT and Perplexity with 28-country coverage and content recommendations.
No listings match these filters.
Frequently asked questions
What is an AI visibility monitoring tool?
Software that regularly queries AI assistants (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) with prompts relevant to your business and records whether — and how — your brand, competitors and sources appear in the generated answers.
How is AI visibility monitoring different from rank tracking?
Classic rank trackers report your position in a list of blue links. AI answers have no positions — a brand is either mentioned, cited as a source, or absent. Monitoring tools therefore measure mention frequency, sentiment, share of voice and citations instead of rankings.
How much do these tools cost?
Entry plans for indie tools start around $20–100 per month. Mid-market platforms typically run $100–500 per month depending on tracked prompts and markets, and enterprise platforms are custom-priced. We only display pricing that vendors publish openly.